Apparel / E-Commerce
From an unclaimed domain to a live automated storefront
A ground-up e-commerce build, storefront, checkout, and email automation, so a new apparel label could launch without hiring anyone to run it.
Drag to compare the site before and after the rebuild.
The situation
NOMAD had a name and a domain, and nothing else, no storefront, no way to take an order, no product page to send anyone to.
What we built
We built NOMAD a custom storefront from scratch, wired to Stripe and Supabase at every stage. Checkout runs through Stripe; the moment an order is paid, a webhook writes it to Supabase and decrements that size out of inventory automatically, no one updates a spreadsheet. A 10%-off code goes out automatically the moment someone joins the list. And the whole team works from a private command center: what needs to be shipped, what has already shipped, tracking, pricing, and stock by size, all in one dashboard, not a shared inbox.
The outcome
The site went live with Drop 001, the 001 Hoodie, open for preorder. Sales volume is still being measured; what is verified is the build itself: a real Stripe checkout, inventory that updates itself on every sale, and a team dashboard already in daily use for shipping and stock, running with zero manual steps behind it.
A domain with nothing behind it is not a brand yet. NOMAD did not need a bigger team, it needed the whole funnel automated so it never had to hire one.
How it went
- 01
Discover
A free call to map what the launch actually needed, checkout, inventory, and a way for the team to run it day to day.
- 02
Blueprint
A written build plan and fixed quote for the storefront, inventory sync, and team dashboard, delivered within days.
- 03
Build & Launch
Storefront, Stripe checkout, automated inventory sync, and the team command center shipped together, live in roughly 21 days.
- 04
Support
Mission Hub stays on call for updates as new drops ship.
Next case study
VanMar SuitesRead it →
