The moment a member goes quiet, a timed email + text sequence re-engages them automatically with a real reason to come back.
142Lapsed members flagged / mo
38%Win-back reply rate
$4,960Dues recovered / mo
Sequence · Vantage Fitness Studio
What just happened: Vantage's check-in system flagged a member as lapsed after 60 days of no visits — no staff member had to notice. An automated "we miss you" email went out immediately with a free guest-pass incentive. When it went unanswered, a text follow-up landed a few days later with a discount offer. The member replied by text asking to rebook a class, and their membership was automatically reactivated with a class slot reserved — no phone tag required.